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Understand the consumer to increase personalization and engagement

A highly-globalized digital retail environment has intensified competition. Understanding consumers and their unique market has never been more important to enhance the customer experience, improve personalization, create new offerings and bring retail and consumer services organizations closer to their customers. Find out how utilizing powerful analytics and the right solutions to connect data silos and enable information continuity across the value chain can help to create and drive value in today’s fast-paced digital retail world.