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As retailers navigate multiple headwinds, staying on course with their digital transformation will be critical to meet heightened customer expectations for personalized and seamless omnichannel experiences. But instead of rushing to expand their omnichannel capabilities, retailers have the opportunity to “double down” and prioritize digital investments that are directly tied to profitability, value and purpose. This requires embracing the use of data to gain strategic and operational insights to guide decision-making and thrive in new market realities.
We offer seven recommendations to help retailers prioritize digital investments while tackling near- and long-term uncertainty.
