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Transforming into a ‘digital lifestyle provider’ through omni-channel retailing

The Challenge

Germany’s mobilcom-debitel is the largest mobile services provider in the country with more than 12 million customers. With a large portion of its business made up of roughly 600 brick-and-mortar stores, the company is embracing digitalization to transform its business model. Ultimately, its vision is to become a “digital lifestyle provider”—creating from mobile solutions, such as smart watches, VR glasses and drones, a digital lifestyle for its customers that improves their quality and enjoyment of life.

Our Solution

As a first step toward achieving its vision, mobilcom-debitel recognized the need to transition to an omni-channel business model—one that seamlessly integrates brick-and-mortar, online and call center channels, creating a consistent customer experience across all touchpoints.

Finding the right partner

Due to the complexity of its business and the scale of the transformation involved, the company sought an experienced, trustworthy partner that could offer the following:

  • Significant omni-channel capabilities and experience, with a solid track record of success
  • Extensive telecom expertise
  • High-end business and technology consulting skills
  • In-depth understanding of mobilcom-debitel’s business and challenges
  • End-to-end services—from strategy development, to design and development, to implementation

CGI met those criteria and was chosen by to lead mobilcom-debitel’s digitalization project, which launched at the end of 2014.

The Success story

Exceeding expectations

Download our case study below to learn how CGI partnered with mobilcom-debitel—working with upper management to shape its future vision and roadmap—and how our agile approach led to the development of a robust, cross-channel e-commerce platform in just six months.

“We have achieved more than anyone expected, and, technically, I would say we are now a state-of-the-art company,” shared Florian Wolf, Head of IT Customer & Commerce Systems at mobilcom-debitel. “As an integration partner, CGI steered us through all of the challenges of our project, accomplishing in six months more than any other project in the company’s 25-year history.”