Enterprises and government agencies are faced with increasing opportunities and demand for digital customer engagement. By leveraging the market-leading Salesforce customer relationship management (CRM) platform, organizations can quickly achieve quality, efficiency and scalability in innovative customer management.
Customer success depends upon the ability to create and nurture mutually beneficial relationships, engage customers in relevant conversations, and effectively collaborate within the organization around marketing and customer service. This requires multiple channels for interaction to ensure a positive customer experience with each touchpoint. These interactions are supported by CRM, but systems often fall short of achieving their business goals as organizations struggle with the challenges of implementation or miss opportunities to take advantage of additional functionality
