Business leaders are using technologies like artificial intelligence and machine learning to reduce operational costs, increase quality in customer service or alleviate the burden of rote tasks within their workforce. But the results often fall short of expectations due to a breakdown in accessing the right data required to empower these strategies. Instead of getting caught up in the hype, organizations must rethink their existing data strategies to achieve their digital aspirations. But putting off new technology investments to focus only on fundamentals is not an option.
Leaders need a one-path, two-track approach to refresh their data strategy while pursuing select proofs of concept to enhance their ability to utilize insights to drive business processes through data-driven decision-making. They also need a strategic partner to meet them at their data management maturity level and help them advance their journey.