Built from years of experience working with biotech and pharmaceutical companies in commercial launch initiatives, BioIgnition provides expertise, methodologies, tools and templates and the confidence to successfully execute your product launch.
In 2019, as presented in our CGI Client Global Insights, we spoke in person with more than 1,550 executives across 10 industries to gather their perspectives on the trends affecting their enterprises.
October 28, 2019Back in the day, the sales rep and HCP model was a transactional approach of pushing product promotion, with a greater percentage of marketing and medical efforts geared towards the scientific and medical communities. Not anymore. Today, that information asymmetry...
In 2019, we conducted in-person interviews with 96 client executives in health and life sciences who cite becoming a digital organization to meet patient and customer expectations is top of mind, along with cybersecurity, optimizing operations, interoperability, health reform and...
This video was developed for the Finnish Red Cross Blood Service in cooperation with CGI to introduce the new state-of-the-art “vein to vein” solution for blood service organizations. This system will streamline the blood delivery chain making it more efficient...
May 29, 2019In the life sciences sector, M&A has become commonplace as organizations seek to bolster product portfolios, stave off patent expirations, and reach new markets. 2019 started off with a bang with the announcement by Bristol-Myers Squibb (BMS) on their intent...
