Having a clearly defined digital strategy that addresses digital culture enables organizations to focus on what is most important, yielding practical outcomes such as:

  • Renewed business clarity, prioritized business imperatives and key success measures
  • A realistic assessment of the current state: what’s working and what’s not
  • A vision of what needs to change and an articulation of the value of that change to key stakeholders
  • A comprehensive roadmap for how change is implemented across people, processes and technology
  • Cultural change plan to ensure changes are embedded and actionable
  • Direction about which digital and physical channels are most appropriate and when
  • Plan for using data analytics, IoT, cloud, automation, mobility, social media and other digital enablers to accelerate the transformation journey.