Across the industry, broadcasters are balancing growing audience expectations and AI innovation with the need for secure and resilient productions.

At IBC2026, we showcased how connected newsroom technology, intelligent automation and modern broadcast workflows can help organizations navigate this change and prepare for what comes next.

The conversations we had with industry leaders at the show reflected an industry in transition. What stood out this year wasn't simply the advancements in AI solutions. It was the shift in conversation from experimentation to integration. Here are the key insights we took away from the event:

1. AI is moving from experimentation into production

AI-assisted workflows are becoming increasingly tangible in day-to-day media production. Applications range from content creation and adaptation to translation, multilingual dubbing, text-to-speech and workflow automation. The focus is shifting from what AI could do to where it can deliver practical value.

2. Agentic AI brings interoperability and governance into focus

As agentic AI evolves, broadcasters are exploring how different systems and AI services can work together, with approaches such as Model Context Protocol (MCP) gaining attention. At the same time, governance, control, transparency and cost-effective implementation remain crucial to successful adoption.

3. The next generation of workflows will be more connected
Interoperability between newsroom, production and playout systems continues to grow in importance. Emerging approaches such as the Story Object Model (SOM), which helps maintain story context as content flows between systems, point toward more open, story-centric workflows. They also complement established standards such as Media Object Server (MOS) for newsroom rundowns.

 

4. Radio production is becoming increasingly web- and cloud-enabled

Cloud and browser-based technologies are opening up new options for production and playout. The conversation is increasingly moving beyond whether radio can move toward the cloud to which workflows benefit most from it.

5. Modernization needs to simplify, not complicate, production

Media workflows are evolving quickly as AI and changing production requirements reshape day-to-day operations. Broadcasters are looking for solutions that can evolve with them without adding unnecessary complexity, while improving efficiency and helping teams create content faster. It’s also essential to preserve workflows and investments that already deliver value.

6. Cybersecurity and resilience are rising priorities

As operations become more connected, cloud-enabled and AI-driven, broadcasters need to safeguard content and systems while keeping services dependable. Strengthening security and resilience is becoming essential to building media operations that can adapt quickly and recover from disruptions.

 

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CGI OpenMedia: Building connected, AI-assisted newsrooms

Connected newsroom workflows are becoming more important as broadcasters create and publish content across more channels.

CGI OpenMedia Evolve is a next-generation, story-centric newsroom platform that unifies task management, content creation, media asset management and publishing into one connected environment.

With one source of truth, journalists can plan, create and publish stories across broadcast, digital and social channels without switching between different systems.

How can a connected newsroom help broadcasters?

OpenMedia Evolve helps media organizations:

  • Support story-centric newsroom workflows
  • Connect broadcast and digital production
  • Publish content across multiple platforms
  • Use AI-assisted content enrichment
  • Automate newsroom workflows
  • Maintain human-led editorial oversight
  • Continuously evolve workflows and capabilities

See OpenMedia Evolve’s connected newsroom capabilities in action. Discover how it brings teams together in TVBEurope’s Breaking Newsroom Silos article and how its YourStoryz integration moves smartphone journalism into editorial workflows faster.

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dira: Modern media production, refined

AI and automation are creating new opportunities to simplify production, support editorial teams and make radio and audio workflows more efficient.

CGI dira continues to refine the trusted workflows broadcasters rely on, helping make radio and audio production smarter and more automated so that broadcasters are prepared for the future—without disrupting existing operations.

How is AI transforming radio and audio production?

dira helps modern productions:

  • Optimize cloud-ready playout
  • Automate intelligent workflows
  • Enhance AI-assisted editorial workflows
  • Integrate seamlessly with existing broadcast environments
  • Support voice and text-to-speech capabilities
  • Enable flexible deployments while protecting existing investments

Explore dira Dimension, dira Onair Player, AI-powered workflows and the latest innovations for modern radio and audio production.

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Secure. Resilient. Scalable.

Trusted to transform media operations

Modern broadcast productions need to be secure, resilient and ready to scale as technologies, workflows and audience expectations evolve.

As a trusted partner with 50 years of IT and business consulting experience, we combine deep media industry expertise with enterprise IT capabilities. We help broadcasters accelerate mission-critical operations while maintaining business continuity and preparing for growth.

Our expertise includes:

Whether you’re modernizing newsroom workflows, exploring AI, evolving radio production or strengthening operational resilience, we can help turn emerging possibilities into practical outcomes.

Talk to a CGI media expert to find out how we can help transform your media organization.