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Customer Experience in a Digital Government

Federal agencies can meet citizen expectations and accelerate digital transformation by incorporating customer experience design into application development efforts.
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Shifting to user-centered design

New technologies have changed the way citizens expect to receive services, whether from the public or private sector. Today’s citizens expect applications to be intuitive and consistent, regardless of digital device used. Applications that are difficult to use have low adoption rates, high error rates and are viewed as outdated. CGI offers customer experience consulting and solution expertise to enable federal agencies to make the shift to user-centered design.

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