As healthcare consumerism continues to increase, it's important for payer organizations to understand that members are more than patients. They are consumers that are making informed choices about their care and utilizing digital tools, apps, and platforms to make health options based on quality and affordability. Payers must engage members by providing a range of services to support their health and wellness needs because improved consumer engagement has a direct effect on revenue and profitability per member.
The supply side of the equation for payers is also evolving at a quick pace. As provider organizations continue to change and contracts migrate towards quality measures, the amount of specialty networks and subjective measured outcomes are beginning to skyrocket. Is your organization in a position to leverage these changes that will evolve over the coming years? Do you have the tools to ‘fail fast’ and adjust while these contracts mature and change over time?