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Rehana Wolfe
Rehana Wolfe

Breaking organizational silos for true patient focus

2019-10-28

Back in the day, the sales rep and HCP model was a transactional approach of pushing product promotion, with a greater percentage of marketing and medical efforts geared towards the...

Kim Radefeld
Kim Radefeld

Doing digital right for consumer healthcare products

2018-05-16

Digital connectedness dominates the customer experience. As digital customers, we use devices, functioning in a myriad of ways to research, shop and purchase basic necessities, including consumer healthcare products like...