When agencies successfully embrace digital transformation, they become more customer-centric, agile and value-driven enterprises. But the hard truth is that 80 percent of digital transformation initiatives fail to deliver the expected value. How agencies go about this complex and sometimes daunting task is a challenge. How can an agency choose the right approach to help ensure success of its digital transformation initiatives?  

In this paper, we will: 

  • Define digital transformation  
  • Introduce research that reveals the Nine Digital Competencies shared by organizations that are realizing success in their digital transformation efforts  
  • Discuss tools and provide specific strategies encompassed in a holistic approach to transformation that can set an agency onto the path of success 
  • Provide you with a set of questions and a sample roadmap to help ensure you’re choosing the right partner to help design and implement your digital transformation strategy