Latest blog posts
A case study on the use of iBeacon technology at a major theme park
2014-12-10 In my last blog , I shared the potential value of Apple’s iBeacon technology in transforming the passenger experience and transport operations. As I noted, there are already many real-life examples of its application in other industries such as retail. CGI, in fact, has used it to enhance park ...
Improving the passenger journey through iBeacon technology
2014-12-03 About a year ago, Apple launched a new technology called iBeacon. This technology makes it possible for a smart device (phone or tablet) to perform an action when it comes in proximity to an iBeacon, which is a type of low-cost transmitter. The possibilities of iBeacons seem limitless, and they have ...
