Latest blog posts
A case study on the use of iBeacon technology at a major theme park
December 10, 2014 In my last blog , I shared the potential value of Apple’s iBeacon technology in transforming the passenger experience and transport operations. As I noted, there are already many real-life examples of its application in other industries such as retail. CGI, in fact, has used it to enhance park ...
Improving the passenger journey through iBeacon technology
December 3, 2014 About a year ago, Apple launched a new technology called iBeacon. This technology makes it possible for a smart device (phone or tablet) to perform an action when it comes in proximity to an iBeacon, which is a type of low-cost transmitter. The possibilities of iBeacons seem limitless, and they have ...
