Annette Trenz

How smart factories can enable sustainable manufacturing

2021-09-06

The growing global pressure from government, financial institutions and consumers will soon make sustainability mandatory, pushing it higher on the C-suite agenda. For manufacturers, this means weaving sustainability into the...

Kathryn Ashton
Kathryn Ashton

Using blockchain to combat counterfeiting in manufacturing

2021-05-06

Product authenticity plays a huge role in assuring consumer confidence for B2B and B2C businesses. Whether it’s COVID-19 vaccines, industrial goods, car parts or fair-trade chocolate, today consumers want assurance...

Henk van Roekel
Henk van Roekel

Managing customer data as an asset at Nissan Europe

2015-03-16

A single view of each customer allows Nissan to communicate in a personalized way, but also allows them to define patterns and predict key triggers requiring specific actions.