Today, retail and consumer services (RCS) organizations need to deliver a superlative customer experience across all channels. They need to be able to offer their customers the freedom to shop anytime and anywhere, while also providing them with real-time information in a seamless and consistent manner across the omni-channel environment. In order to do so, RCS organizations face several digital transformation challenges, the first of them being the need to become more operationally efficient with the ultimate aim of growing the business by leveraging digital enablers.