Swat.io is a sophisticated social media management tool that provides the ability to create content efficiently for different social media platforms. Currently, Swat.io supports Facebook, X, Instagram, LinkedIn, YouTube, Pinterest, Whatsapp, Tik Tok and Google Business. As API access regulations for social media platforms become more complex, relying on an expert social media provider like Swat.io—capable of keeping up with the constant platform changes behind the scenes—gives CGI OpenMedia users a simple and smooth experience.

Person looking at a mobile phone

Social media platforms are a key distribution target in any news organization’s capabilities, enabling journalists to quickly provide complete stories and timely updates following today’s imperative “social first.” To facilitate a quick and easy way for journalists to publish to relevant social media channels, CGI has integrated Swat.io directly into CGI OpenMedia—its leading enterprise newsroom solution.

Swat.io create or update across social media

Create once, publish everywhere: Journalists can now write and publish posts to multiple platforms from within CGI OpenMedia with just a few clicks. Permission and approval layers can be built in to ensure verified information is being shared. Deleting posts is also easy and fast. 

Scheduling, planning and publishing: Posts can be published immediately or scheduled to publish at a specified time to coincide with news items appearing on other media. The content plan can be shown in day, week or month views, with labels to show whether content is planned, approved, unpublished or published, and who is responsible for each post. 

Community management: Swat.io has a central inbox where incoming messages, requests and comments can be handled appropriately. Reposts, tags, replies and more can also be monitored here.

Social listening and monitoring: The platform enables predefined query searches. For instance, if a particular story is breaking, entering a few keywords can show how competitors are covering the story or how the public is reacting to it and allows you to join in the conversation, where appropriate. 

Automation: Swat.io can automate tasks to help teams work more efficiently, such as adding tags, assigning tickets and marking comments as read, while pre-defined keywords can help teams understand how to set the mood across channels .

Smart analysis: Swat.io offers easy-to-use analytics tools to generate an overview on the performance of posts, such as the number of interactions and likes, helping teams to evaluate their social media metrics and KPIs, and to track the success of social media strategies.

Transfer metadata from CGI OpenMedia to Swat.io: Transferring metadata from CGI OpenMedia to Swat.io gives social media managers a boost to their content planning process.

Direct publishing via CGI OpenMedia: Without any manual user interaction, you can enable direct publishing of your social content through Swat.io, and directly post your content within CGI OpenMedia.

Embed Swat.io graphical user interface (GUI) in CGI OpenMedia: By letting users see more details and configure more information directly from CGI OpenMedia, you can include the Swat.io GUI in the CGI OpenMedia Interface for a seamless user experience. 

Swat.io features

About Swat.io 

Swat.io GmbH is a leading provider of social media management solutions. Its comprehensive suite of tools, expertise and commitment to customer success enables businesses to optimize their social media strategies and achieve their goals. Learn more about Swat.io.