Consumers are increasingly demanding better retail experiences. They want more, instantly and in a more personalized manner. When choosing a brand, consumers are beginning to also view the experience on offer as a key differentiating factor. Through the use of devices that incorporate the latest technologies, CGI’s Global Retail and Consumer Services Center of Excellence demonstrates how it is possible to reinvent every stage of the customer experience journey, enabling RCS organizations to look into the future and understand the differentiated experience that they can provide their customers.