Rehana is a Director Consulting Expert in the Life Sciences sector where she helps clients assess and develop business strategies that deliver growth, prioritize strategic and technology solutions for go-to market strategies. She has over 15 years of global biopharmaceutical experience spanning across geographies and therapeutic areas. Rehana is a global expert in vaccines commercialization in both public and private markets. Her functional expertise includes business strategy, organizational change management, portfolio prioritization and strategic partnerships, while her industry experience includes pharmaceutical, media, education and not for profit organizations.
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October 28, 2019 Back in the day, the sales rep and HCP model was a transactional approach of pushing product promotion, with a greater percentage of marketing and medical efforts geared towards the scientific and medical communities. Not anymore. Today, that information asymmetry has flipped.Life Sciences