Top trends and priorities focus on data and modernization to accelerate transformation

We met with 72 transport and logistics executives to understand their top priorities and how they are preparing for and adapting to key trends shaping their organizations. This year, executives are prioritizing data quality and governance, application and infrastructure modernization and cybersecurity to drive efficient and sustainable operations. Discover executives’ top trends, priorities and more.

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Data quality drives digital success
plan to improve data quality to support their data strategy over the next 3 years

Sustainability creates value
say sustainability is highly core to value creation, 20pp higher than the all-industry average

Advanced automation progresses
increase in enhanced process automation since 2022

Application modernization to rise
plan to modernize >20% of their applications portfolio in 2 years vs. 38% now

Cybersecurity matures
say their cyber strategy is “being implemented” or “fully operational” vs. 62% in 2021

VOC 2023 - transport and logistics

Globally, transport and logistics executives cite progress in producing results from their digital strategies (30% overall, with the cargo sector significantly ahead at 45%). When comparing insights from the 30% producing results from digital strategies (digital leaders) to those building or launching digital strategies (digital aspirants), common attributes emerge.

Digital leaders in this industry have closer alignment between IT and business operations and are focused on optimization across all operations. Increasingly, they use modernization and automation to accelerate digital progress and meet customer expectations.

Transportation logistics digital attribute 1

Have highly agile business models to address digitization and integrate new technologies

Digital leaders


Digital aspirants


Transportation logistics digital attribute 2

Produce results
cybersecurity strategies

Digital leaders


Digital aspirants


Transportation logistics digital attribute 3

Have highly aligned IT and business operations to support strategy execution

Digital leaders


Digital aspirants



Turn strategy into action
by focusing on business-IT alignment to execute with efficiency.


Modernize applications and infrastructure
to accelerate digitization across delivery and partner ecosystems.


Optimize your data foundation
by addressing data quality, management and governance.


Prioritize sustainability as critical
to your strategic roadmap, which should include the energy transition and waste reduction.


Learn from digital leader attributes
including automation, modernization and IT and business operations alignment.


transport logistics voc 23