Digital leaders are changing their ways of working to free up employees to focus on more strategic work. They’re using insight to improve decision-making and bring it closer to the customer. They’re also building cultures that motivate employees to innovate and are developing organization structures and governance that enable faster decision-making.
A transformation is not a one-off project such as building a website or launching a new mobile app. Rather, it involves a fundamental change to an organization’s core DNA and requires the organization to rethink how things get done, including how it listens to customers, how it innovates, how it collaborates with partners, and how it delivers new products and services.
And, it’s about driving change across the entire enterprise—from front-end customer channels to back-end processes and supply chains.
The ultimate goal is to enable an organization to become a innovation leader and agile—across the entire enterprise—in responding to evolving demands in a dynamic market. And, this kind of broad, fundamental change doesn’t have a clear start and end. It takes place continuously in response to changing market drivers and customer/citizen/patient expectations.
To succeed, a holistic enterprise change strategy is required—one that helps an organization become agile and drive change at the right pace and scale.