Rut Meyersson Afrell is a business designer with expertise in regenerative business model creation, innovation and circular economies. Rut is part of a business consulting retail technology team in Sweden and consults with retail clients on circularity, business model and service innovation. She has provided consultancy services for some of the world's biggest retail companies, ranging from fashion, furniture and waste management. Rut currently leads innovation projects focused on achieving sustainable circularity for retail clients. 

Originally from Stockholm, Rut has a Bachelor in Economics degree from Stockholm Business School and a Master's degree in digital management and service design from Hyper Island & Teeside University in Manchester, U.K.