In my last blog , I shared the potential value of Apple’s iBeacon technology in transforming the passenger experience and transport operations. As I noted, there are already many real-life examples of its application in other industries such as retail. CGI, in fact, has used it to enhance park management and the customer experience for one of the largest theme parks in Northern Europe.
Our work for this park might be beneficial in helping transport and logistics organizations evaluate the potential benefits of iBeacon technology for their business, particularly in areas such a queue management, passenger movement across facilities, special offers, time management and more.
Building an iBeacon app
CGI was tapped for an iBeacon project by the amusement park in the summer of 2014. The theme park already had a mobile app for visitors, but it wanted to increase the app’s value to visitors by making it more interactive.
Using Apple’s new iBeacon technology, which enables a smart device to perform certain actions when it comes into proximity to an iBeacon transmitter, we enhanced the park’s app to deliver the following value-added services:
Entering the park
During the summer, the park’s busiest season, the lines to buy a ticket can be quite long. With the new app, context-based messages are automatically sent to everyone approaching the park with instructions how to get in as quickly as possible. For example, visitors who prepaid for their tickets are directed to a special entrance where they can walk straight in.
Attraction wait times
Moving around the park
iBeacon technology is on the rise and will likely become a key driver behind improving the customer experience and operations. Are you ready to try this technology? If so, contact us to learn more about how iBeacons can add value to your business.