Communications & media
As communications and media companies respond to new demands, we help clients enhance the customer experience, improve efficiencies and reduce costs.Learn more Communications & media
Communications and media executives are impacted by technology and digital acceleration and social demographic changes resulting in talent shortages. In communications, accelerated transformation is driven by cloud, IoT, 5G and edge technologies. Talent challenges include both attrition of legacy system knowledge and a shortage of workers skilled in new technologies. In media, digital acceleration moves content and news creation forward and helps monetize content given pandemic-driven acceleration and changes in news and media consumption.
Both sectors are under pressure from new competition, regulatory changes, required technology investments, and eroding traditional bases. Communications companies are focusing on the digital experience, network evolution and building ecosystems to innovate and transform. In the media sector, artificial intelligence (AI) is accepted for increasing efficiency in tagging and fake news detection. During the pandemic, broadcasters quickly introduced communications platforms that now need to be aligned with existing systems so teams can collaborate efficiently across channels from remote locations.
View key findings from our conversations with communications and media executives in 2022 below, or download the report.
For more insights on macro trends, including social demographics, climate change, deglobalization, technology acceleration and supply chain reconfiguration, read our summary insights.
Among the 29% of communications executives and 44% of media executives who report achieving expected results from their digital strategies, some common attributes emerge. The table below compares responses to questions from these digital leaders to those from executives whose organizations are still building or launching digital strategies (digital entrants). Learn more about the attributes of digital leaders.
Common attributes of digital leaders
|Modernize more applications||58%||35%|
|Have legacy system challenges||33%||69%|
|Have more agile business models||37%||16%|
|Closely align business–IT operations||74%||47%|
|Produce results from cybersecurity strategies||63%||23%|