The pandemic has placed increasing pressure on fuel retailers’ business models and embracing digital transformation is key to driving growth and enhancing customer experience.
With vast swathes of the global population confined to their homes practically overnight, fuel sales plummeted. Add to this the rise of alternative fuels, and the urgency to reconnect with consumers becomes clear. The outbreak of Covid-19 forced the industry to reassess its priorities.
As the world prepares to return to some semblance of normality, there is an opportunity for the fuel retail sector to update its business model and embrace digitalization.
In an interview with TechMonitor, Shan Roy, Vice-President, Consulting Services, Energy – Oil & Gas discusses the current pressures facing the fuel retail sector and the potential digital technologies offer to transform services and reimagine the customer experience.