Sandra Fruebing

Sandra Fruebing is a Senior Consultant, UX Analyst in CGI UK’s Emerging Technology Practice.

Sandra is an experienced UX Analyst with a strategic mind-set and a strong background in design and multidisciplinary user research, driven through extensive travel and cultural observation.​

She uses her skills to achieve socio-economic and cultural impact on people’s lives and drive innovation in complex human centered services and systems. She has worked in the private sector, with NGOs, in higher education and with start-ups. Sandra built up extensive experience working on projects from early-stage research to concept development and implementation. She distils findings and translates those insights into meaningful solutions.​

From this author

Why user research has never been more important in nailing the digital experience

23 March 2022 Sandra Fruebing discusses why user research has become more important than ever before. As user experience becomes more and more of a priority for businesses, Sandra discusses how designing intuitive digital interactions requires effective and accurate user research, and outlines how to achieve it.

Human Centred Design (HCD) starts and ends with people.

03 March 2022 What is HCD? Human Centred Design (HCD) expert Sandra Fruebing breaks down the detail and discusses the benefits it can bring to businesses.