Dutch version

Convinced of the necessity of strategy change whilst being hit by the pandemic, G-Star kicked off an Unified Commerce transformation program with New Black (EVA platform) and CGI as integrator. G-Star understands the need to transform to a seamless digital customer experience to strengthen the customer engagement.

Moving forward G-Star will keep developing and deploying the EVA platform further for the seamless digital experience with a better click & collect, ship-from-store and endless aisle experiences for the customers. In this way the customer of G-Star can freely and seamlessly engage with G-Star through every channel.

Collaborative & agile approach

Partnering with G-Star and New Black, the CGI Retail team brings in the necessary domain expertise and resource capacity needed. What we as CGI deliver to G-Star is EVA configuration, end to end Retail test management and overall supervision of implementation of interfaces connecting EVA to the back end systems and vice versa. Other value added services are training and store-staff coaching.

“The testing experience CGI brings to the table is a critical component to assure we continually deploy high quality development to our stores.”
Dion Sigmond, Global Director of IT at G-Star

Key benefits for G-Star

What we learned is that not only the Customer Experience is improved but also the focus and value on Employee Experience has been increased by having migrated to the new EVA POS. The store employees are very happy to use the new tablets and the new POS! Therefore the store employee has much more time to engage with the customers coming into the store.

About CGI in Unified Commerce

Emerging trends in consumer behaviour are pushing retailers to reinvent themselves. CGI helps clients adapt and thrive in this new world of retail by simplifying and enhancing the shopping experience across channels to increase sales and strengthen loyalty.

CGI works closely with retailers to leverage new technologies and manage the increasing complexity of an evolving store environment. From full store point-of-sale (POS) rollouts to implementations of RFID, wireless, self-service and CRM, CGI is an expert and reliable partner of choice.

Are you interested to know more, please contact us to meet our experts.