The air travel industry is faced with a complex paradox. On one hand, the demand for air travel is growing at a very rapid pace, and is expected to double over the next two decades. According to the International Trade Transport Association (IATA), the trade body for the world’s airlines, a staggering 7.8 billion people worldwide will travel by air by 2036. On the other hand, air travel is constantly challenged by safety, infrastructure, airspace and sustainability concerns, as well as the pressures of fierce competition. Burgeoning passenger numbers combined with stretched facilities and infrastructure are affecting the overall travel experience. Long queues at touch points, delays and cancelled flights are a constant source of passenger discomfort. Where once, air travel was perceived as luxurious and exciting, it has now become a journey where finding your way and dealing with unexpected impediments can cause a certain level of anxiety.
Marianne Herbert, Senior Consultant Aviation
Alekhya Anantapantula, Consultant Aviation