Your best. Made real.

The annual three-day, in-person flagship event focuses on SAP's capabilities to help businesses navigate uncertainty with confidence and get real results.

  • Hear from industry leaders using SAP to tackle today’s biggest challenges
  • Get a first look at the latest updates to SAP Business Suite and Joule Agents
  • Dive into real product demos, advanced analytics, and intelligent apps

Plus, you’ll have the opportunity to attend exclusive keynotes and engage in celebration night experiences.

Our session at Madrid:

Becoming an AI powerhouse: How smart manufacturing is changing the game

AI and SAP Business Technology Platform are transforming traditional factories into self-optimizing ecosystems. Machine learning can help reduce downtime, extend equipment life, and optimize energy consumption to meet sustainability goals, while a unified view of the supply chain, production, and logistics helps improve operational visibility.

On Wednesday, May 28th at 9:00 AM - 9:20 AM CEST

Presented by Janne Sjögren, Director, Business Development and Marianne Väisänen, Head of Consulting, SAP SCM. 

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