External change speeds digitisation
Overall, the long-term trajectories of retail, consumer goods and wholesale organisations are significantly impacted by digital technology acceleration, which creates pressure to transition from multichannel to omnichannel sales. Data is central to this transformation, as it can provide a better understanding of customers, help optimise operations and deliver consistent offerings and experiences across channels. However, workforce shortages and physical supply chain disruptions are viewed as top constraints to achieving these types of business priorities. At the same time, the importance of environmental sustainability in creating future value for stakeholders is growing in importance.
View key findings from our conversations with retail, consumer goods and wholesale executives in 2022 below, or download the report.
For more insights on macro trends, including social demographics, climate change, deglobalisation, technology acceleration and supply chain reconfiguration, read our summary.