Putting people at the centre

Technology and digital acceleration due to rising citizen and customer digital expectations is the highest impact macro trend for health clients in 2022, followed by changing social demographics, including aging populations and talent shortages. Across health trends and priorities, the customer and patient experience rises in importance, as the industry moves to put the patient at the centre of their focus. Collaborating across organisational boundaries rises as a business priority, reflecting the importance of continuity of care and bridging silos in the health ecosystem, including social care. There is growing recognition of the need to consider social determinants of health in ensuring equity in access and quality of care. As a result, harnessing data for business and clinical insights and to improve outcomes remains the focus.

View key findings from our conversations with healthcare executives in 2022 below, or download the report.

For more insights on macro trends, including social demographics, climate change, deglobalisation, technology acceleration and supply chain reconfiguration, read our summary.

Top trends and priorities

Top macro trends
  1. Technology and digital acceleration, notably rising citizen and customer digital expectations
  2. Changing social demographics, including aging populations and talent shortages
  3. Climate change, including energy transition as the acceleration toward decarbonisation
Top industry trends
  1. Becoming digital organisations to meet customer / citizen expectations
  2. Protecting data and equipment through cyber privacy and cybersecurity
  3. Budget pressures due to aging populations
Top business priorities
  1. Improving customer experience through compliance to treatment guidance and supporting the patient at home
  2. Collaborating across the boundaries of organisations to deliver interoperability
  3. Optimising today's operations
Top IT priorities
  1. Improving the patient experience and reduce costs by digitising and automating healthcare
  2. Protecting data and assets through cyber privacy and cybersecurity
  3. Driving IT modernisation and new IT delivery models

Digital strategy, cultural change and IT compatibility are in focus

72%
say cultural change and change management is the top constraint to achieving business priorities
62%
of executives say they have a cybersecurity strategy in place for the enterprise
57%
use open standards for technology compatibility

What digital leaders do to accelerate results

Among the 28% of healthcare executives who report achieving expected results from their digital strategies, some common attributes emerge. The table compares responses to questions from these digital leaders to those from executives whose organisations are still building or launching digital strategies (digital entrants). Learn more about the attributes of digital leaders.

Common attributes of digital leaders

Digital leaders

Digital entrants
Recognise high impacts of digitisation on business model 75% 57%
Have highly agile business models  65% 4%
Recognise high impacts of business value chain reconfiguration 47% 30%

Download our 2022 Health report

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