Jean-Baptiste Branquart

Jean-Baptiste leads the development and execution of market strategy and supports business development for the retail, consumer and services industry. He has over two decades of expertise in the retail industry and was instrumental in founding CGI’s global Retail and Consumer Services Innovation Center in Lille, France. In his current role, Jean-Baptiste works with retail, consumer goods, wholesale, and consumer services organizations to help them accelerate their digital transformation and empower employees to better serve customers through CGI’s innovative omni-channel, customer experience and digitalization services and solutions.

From this author

Redefining your customer experience transformation strategy through innovation

January 11, 2019 Recent surveys reveal that shoppers still significantly value interaction with a human sales assistant. According to the UPS Pulse of the Online ShopperTM study, almost 3 out of 5 shoppers in the U.S. prefer interacting with humans over robots.