Chris is active as a Director Consulting Services within the Retail domain. With nearly 10 years of experience, he is well-versed in the key trends and challenges of the industry. While he initially focused on in-store technology, in recent years he has expanded his expertise to include omni-channel, data and analytics, loyalty, and personalization. This combination of knowledge and experience enables him to support retailers across the full breadth of their portfolio in their digital transformation.

With his agile mindset and approach, Chris quickly delivers added value to clients with international growth ambitions, where a continuous focus on the consumer is key to success. It clearly reflects what Chris stands for: "Working together with clients, partners, and vendors to innovate and optimize the customer journey in alignment with the overall strategy."