Putting people at the center

Technology and digital acceleration due to rising citizen and customer digital expectations is the highest impact macro trend for health clients in 2022, followed by changing social demographics, including aging populations and talent shortages. Across health trends and priorities, the customer and patient experience rises in importance, as the industry moves to put the patient at the center of their focus. Collaborating across organizational boundaries rises as a business priority, reflecting the importance of continuity of care and bridging silos in the health ecosystem, including social care. There is growing recognition of the need to consider social determinants of health in ensuring equity in access and quality of care. As a result, harnessing data for business and clinical insights and to improve outcomes remains the focus.

View key findings from our conversations with healthcare executives in 2022 below, or download the report.

For more insights on macro trends, including social demographics, climate change, deglobalization, technology acceleration and supply chain reconfiguration, read our summary.

Top trends and priorities

Top macro trends
  1. Technology and digital acceleration, notably rising citizen and customer digital expectations
  2. Changing social demographics, including aging populations and talent shortages
  3. Climate change, including energy transition as the acceleration toward decarbonization
Top industry trends
  1. Becoming digital organizations to meet customer / citizen expectations
  2. Protecting data and equipment through cyber privacy and cybersecurity
  3. Budget pressures due to aging populations
Top business priorities
  1. Improving customer experience through compliance to treatment guidance and supporting the patient at home
  2. Collaborating across the boundaries of organizations to deliver interoperability
  3. Optimizing today's operations
Top IT priorities
  1. Improving the patient experience and reduce costs by digitizing and automating healthcare
  2. Protecting data and assets through cyber privacy and cybersecurity
  3. Driving IT modernization and new IT delivery models

say cultural change and change management is the top constraint to achieving business priorities
of executives say they have a cybersecurity strategy in place for the enterprise
use open standards for technology compatibility

Among the 28% of healthcare executives who report achieving expected results from their digital strategies, some common attributes emerge. The table compares responses to questions from these digital leaders to those from executives whose organizations are still building or launching digital strategies (digital entrants). Learn more about the attributes of digital leaders.

Common attributes of digital leaders

Digital leaders

Digital entrants

Recognize high impacts of digitization on business model 75% 57%
Have highly agile business models  65% 4%
Recognize high impacts of business value chain reconfiguration 47% 30%