Business intelligence services

Driving business value from customer data

Business-to-consumer (B2C) companies are faced with a conundrum; they have oceans of customer data, but find it difficult to put that data to work to improve the quality of customer relationships and drive business value. For government organizations, it’s the same—how can data on the citizens they serve be used to improve operational performance and deliver better services.

Both the opportunities and challenges in leveraging customer data have increased in recent years with the advent of new big data sources such as social media.

The opportunities have increased because these new data sources create the potential for even greater value based on a deeper understanding of customer attitudes and behaviors. The challenges, however, also have increased due to the complex organizational, business and technical issues involved, and big data has added a new layer of complexity.

In managing and leveraging customer data, what if your organization could achieve the following?

• Combine all customer data with real-time social media information to completely understand customer attitudes and behaviors.
• Act on that understanding, increasing sales and retaining more valuable relationships.
• Refocus the technology, people and processes involved in business intelligence in your organization to provide better information with lower cost.
• Get control of the big data sources you now have available and put them to work, providing predictive models and insights needed by the business.

CGI can help. Through our Business Intelligence Framework we offer a blueprint for success in putting information to work. We have more than 4,000 professionals devoted to business intelligence and information management. Our experts work with clients in all sectors across the globe to meet the everyday challenges of business intelligence and help them gain the competitive edge that comes from savvy customer data analytics.

As an end-to-end IT services firm, CGI provides the full range of business intelligence services for our clients, including consulting, integration of all major vendor applications, managed services and cloud-based, hosted systems. Read more about our focused offerings for applied customer insight, next generation information warehouse and framework services.

Contact us to learn more about how your organization can harness the power of business intelligence to improve your operations, better connect with and serve customers, and more effectively compete in today’s business environment.