Competition drives business model specialization
Communications and media companies use digital strategies as a method to deliver new and cost-effective services, faster, to compete in a hyper-competitive market. Those digital strategies are in focus for this year’s top insights. Nearly all executives say their organizations have digital strategies in place and a growing number report those strategies are producing results. Key findings from our conversations with communications and media executives in 2021 follow, or you may download the PDF.
Top trends and industry priorities
- Top trends
-
Communications
- Becoming digital organizations to meet customer expectations
- Increased investment in network
- Increasing investments in new products and services to accelerate growth
Media
- Becoming digital organizations to meet customer expectations
- Increased investment in network
- Assuring regulatory compliance
- Top business priorities
-
Communications
- Improve customer experience
- Develop new, convergent offerings, product bundles and digital services
- Optimize today’s operations
Media
- Develop new, convergent offerings, product bundles and digital services
- Improve customer experience
- Harness the power of data analytics (get real-time insights)
as a result of digitization
as a top IT priority
What digital leaders do differently
Communications and media executives indicate accelerated progress in producing results from digitization strategies, with 21% citing such results. Among these digital leaders, some common attributes emerge. This table compares responses to questions from the digital leaders to responses from executives whose organizations are still building or launching digital strategies. Learn more about the attributes of digital leaders.
Common attributes
|
Executives producing results from digital strategies |
Executives building or launching digital strategies |
| Better align business and IT priorities | 60% | 50% |
| Are more aware of local data privacy laws | 92% | 71% |
| Run a more secure IT environment | 60% | 53% |
| Modernize more of their applications | 64% | 55% |
