Back in the day, the sales rep and HCP model was a transactional approach of pushing product promotion, with a greater percentage of marketing and medical efforts geared towards the scientific and medical communities. Not anymore. Today, that information asymmetry ...
In 2019, we conducted in-person interviews with 96 client executives in health and life sciences who cite becoming a digital organization to meet patient and customer expectations is top of mind, along with cybersecurity, optimizing operations, interoperability, health reform and ...