In my previous blog post , I explored ways successful organizations approach digital transformation. While I touched on the user experience as a key area of focus, I didn’t get a chance to drill down into the topic of ...
Changing expectations and the pace of innovation are impacting our clients’ business and, as such, require transformative solutions to meet customer expectations. Human-centered design approaches are an integral part of the digital transformation journey. When it comes to digital ...

CGI’s human-centered design approach transforms the way we create digital products and experiences, providing tangible insight into the art of the possible. We harness technology and market innovations to define the path to digital transformation and make our clients stand out in their industries. We bring specialized design expertise backed by CGI’s global insights to deliver intuitive and innovative solutions. Our interdisciplinary teams work together to envision and define product outcomes, merging business and IT priorities for a holistic and effective customer experience.

Our key services include:

  • Strategy engagements - Our experts consult with clients to design human-centered approaches to enterprise digital transformation and technology modernization. Our design-led approach puts your customers first, whether internal or external to the organization. We call this our Customer to Business Approach, or the C2B Approach. 
  • Product design and development – Our designers and technologists use agile practices to create user experience, interface, and customer experience prototypes. We work closely with clients to define and build on product requirements to create minimum viable products (MVPs) that springboard to transformation at scale.
  • Design workshops and training - Our design workshops and human-centered design training bring diverse teams together in a focused way for efficient sharing, knowledge transfer, and ideation. These engagements help our clients to better understand their customers, analyze problems, generate solutions, make decisions, and create actionable plans.