Complex therapies require close patient engagement and support along their treatment journey. Digital support tools at critical inflection points can help the patient feel empowered and cared for. We help you find those critical points and design digital assets to support your patient engagement needs.
Scientific innovations have been progressing over the past decade, giving rise to very complex treatments for patients with rare and orphan diseases, as well as oncology patients. These complex
treatments require a keen understanding of pre and post diagnosis to treatment and post treatment. Physicians are continuously learning about the symptoms and diagnosis of this group of patients who may traverse several doctors from the GP to eventually getting to a specialist.
Interventions may have happened along the way that were perhaps not necessary. The opportunity for early diagnosis can mean life years gained and often this is the first hurdle for many rare disease patients. Such complexity means going beyond the rudimentary patient journey.