In a career spanning 25 years, Ash has focused on advising organisations on digital transformations, product developments, go to market strategies and business growth journeys. He is now Director Consulting Services for CGI's Banking & Financial Markets business unit.

He achieved this through multiple commercial and consulting assignments with top management consulting firms, major global SIs and  boutique software design and delivery firms; achieving ambitious business and client outcomes for enterprise clients across sectors like Banking, Financial Services, Fintech, Retail, Media and Publishing, eCommerce and others.

His earlier career roles include creating and leading a financial services business within a large Asian conglomerate, heading marketing for a multinational wealth management firm and some very action-packed years as an Infantry Captain in the Army. Ash holds a bachelor's degree in Mathematics and Physics and an MBA in Marketing and Technology.