Up to 80% of actionable data exists in the form of unstructured text – in online news, reviews, surveys, customer feedback and on social media. If organisations understood this data better, they would benefit from: a metrics-based knowledge of customer experience; real-time monitoring of brand, products and services; and accurate insight of changing market trends. Businesses could also take advantage of early access to new opportunities, better strategic decision-making and, crucially, the ability to benchmark against competitors.
CGI’s Text Analytics Services (TAS) is a holistic, one-stop-shop advisory solution for organisations who want better insight into market and customer sentiment about their brands. It will help clients leverage the potential of Artificial intelligence (AI) to inform their customer experience, innovation, communications and service delivery strategies.