Mega trends such as digitalization and the sharing economy, along with the rise of services and automation, are combining with the transport crisis to change user needs. The transport and logistics ecosystem is being disrupted by emerging technologies and services.
While representing a significant component of the global economy, the highly regulated multi-trillion dollar transport sector has seen no significant new system-level innovations in decades, and long-standing challenges remain as the system continues to rely on private car use. For some cities and regions, traffic and transport have become obstacles for improving quality of life.
Sampo Hietanen, MaaS Global CEO and father of the MaaS concept, and Karri Salminen, ITS Finland Chairman and CGI’s Marketing Director in Finland for Public Sector and Transportation, shared their insights on the latest developments around MaaS.
The concept of Mobility as a Service (MaaS) represents new thinking around a service-driven transport system. In practice, what this means is seamless cooperation between different transportation modes to deliver "door-to-door" services. For example, new services could be based on car and ride sharing and the seamless linking of private and public transport into a single service entity. Physical mobility will be replaced more and more by virtual services, as distance or “tele” work, meetings, medicine and teaching continue to increase in popularity.
MaaS is a mobility-operator based business model where the customer purchases the transport services they need easily, affordably and reliably. Mobility operators tailor their services through digitalization, with the objective of providing an overall inexpensive service entity for each need. New MaaS mobility operators have already started to offer their subscription-based service packages, so this is a reality already, not just a dream and hope for the future.
MaaS collaboration on a global scale necessitates a common, workable set of standards that everyone can follow. While this is a huge endeavor, the societal and environmental benefits are so significant that the vision must be pursued despite the obstacles. The technology is here today, it is being used, and it will only become cheaper, and more powerful.
CGI’s IT and business consulting experts can assist MaaS operators in focusing on what’s essential to their customers.
Learn more about CGI and sustainable transport and mobility