Today, people increasingly expect to have the same digital experience in the workplace that they have as consumers.
Just as social, mobile and personalization technologies have shaped expectations around customer experience, they are now starting to influence employees’ expectations of the workplace.
Combined with macro trends such as globalization, changing demographics and greater competition, organizations are under pressure to re-imagine not just their business models, but also their workplace.
The organizations that succeed in developing a digital workplace will realize substantial benefits:
- Improved workforce productivity: Routine tasks can be automated or sped up with tools that provide contextual information to help employees make better decisions faster.
- More access to scarce talent: This is made possible by remote working and new working styles such as job sharing and crowdsourcing.
- Improved staff retention: The digital workplace makes staff more satisfied and leads to greater levels of engagement.
- Greater levels of innovation: Teams can become more effective by collaborating and sharing best practices with one another.
The digital workplace brings significant benefits, but they’re sometimes perceived as intangible. As a result, organizations tend to focus on the customer experience and operational efficiency, rather than the employee experience.
This has led to a piecemeal approach to workforce enablement, encompassing initiatives such as Bring Your Own Device (BYOD), mobile apps, social networks and gamification. These initiatives—although worthwhile—often fail to deliver their full potential when they’re pursued in isolation.
An organization’s workforce is central to its ability to deliver its objectives. Without a more strategic approach to digital employee experience, the wider digital transformation cannot succeed.