Variable data cross media marketing

Personalized, cross-channel communications that drive results

Reaching customers with personalized communications that address their individual wants and needs and effectively delivering those communications through multiple media channels, including print, email, web, mobile, video, etc., is what Variable Data Cross Media Marketing (VDCMM) is all about. Through VDCMM technology, you can collect and leverage valuable internal data to develop highly personalized marketing campaigns that help you reach the right customers at the right time and in the right way to achieve measurable business results.

CGI has a center of excellence focused on the delivery of end-to-end VDCMM services and solutions based on the latest VDCMM technologies. We provide all of the technology and expertise you need to deliver creative, engaging and results-driven VDCMM campaigns. Our services include the following:

  • Campaign development
  • Software programming
  • Campaign management
  • Production
  • Printing
  • Electronic and print mailing
  • Multi-media channel distribution

CGI variable data cross media marketing advantages

CGI’s VDCMM services offer the following advantages to help drive your business success:

  • Full VDCMM services through a single provider, eliminating the challenges and cost of working with multiple vendors
  • Cloud-based, SaaS delivery model
  • High quality and attention-grabbing graphics and messaging
  • Real-time campaign tracking, measurement and reporting
  • Streamlined and enhanced marketing communications lifecycle
  • Rapid user adoption planning
  • Cost savings and expected business outcomes

Getting started

CGI offers free consultations with one of our VDCMM technology experts to help you identify where our services fit within your organization.  At the end of the consultation, CGI can perform a pilot program with your team members to allow you to see how powerful and effective our VDCMM solutions are in supporting dynamic and impactful marketing campaigns.

To learn more, contact us.