Utilities industry is indeed more risk adverse than the typical consumer intensive industries. As a start they have a critical mission of keeping the lights on all the time using a commodity, electricity that is not easy to store and has to be all the time in balance. This is a good reason for a strong attraction for what is proven and to move slow in changing. Also, only until recently have utilities been subject to (stronger) competition not only within the utilities industry but more recently from other industries. It is hence essential that Utilities build knowledge on how the new technologies can help them and the value they can actually bring by experimenting them. We recommend that they do this with a holistic approach given the increasingly interconnection enabled by digitalization and that they be more customer centric in all they do in alignment with an empowered consumer.