Consumer Economic Opportunities Inc (CEO) and CGI have signed a marketing
alliance agreement to jointly provide CEO's Integrated Business Intelligence
Platform to retail and service companies, credit card providers and financial
institutions. Jointly, CEO and CGI will deliver a high quality service,
which will increase marketing effectiveness, revenue and bottom line in
B-to-B and B-to-C markets. Using an Application Service Provider model,
the significant development investments and risks of building an in-house
infrastructure are largely eliminated. This robust, secure and scaleable
infrastructure will deliver the appropriate capacity, security and scalability
to meet the needs of demanding clients, at affordable prices.
What CEO Provides?
A proprietary business intelligence system operating on industry standard
platforms that has the ability to identify and rank customers by value
and to provide proprietary differential marketing programs. The integrated
platform provides the power to know and interact with customers by consolidating
business intelligence and to interact with customers through their channel
of choice. CEO then closes the loop by sending online, offline and wireless
offers of relevance, thereby reducing costs, increasing top and bottom
line revenues and buyer loyalty.
What CGI Provides?
Full end-to-end IT offerings across five vertical sectors, including outsourcing
and ASP services to numerous corporations in finance, insurance, retail/wholesale,
telecommunications, and government. In particular, CGI provides core banking
and switching services, primarily Application Service Provider (ASP) solutions
to more than 350 North American credit unions. These A™ switching services
support approximately 5,000 ATMs, and process more than 300 million payment
Why this Alliance?
CEO brings a suite of leading edge Web-based technology solutions in the
business intelligence, CRM and Loyalty marketing arena, backed by a highly
skilled team of professionals with know how and expertise. CGI brings
best-of-breed infrastructure & operations experience, IT systems integration
& consulting experience, real-time credit and debit card transaction
processing and highly secure facilities with rapid capacity for growth.
CEO and CGI will provide solutions to clients on a foundation built to
implement other leading edge module applications, which will further enhance
the relationship between buyer and seller. CEO and CGI will provide a
totally scalable ASP model without the capital costs normally associated
with a system of such magnitude. The platform is also designed for seamless
migration to CEO's CREDITZ System, providing lower costs through
economies of scale and additional enhancements for clients who might otherwise
not want the substantive capital expenditures and maintenance costs.
Founded in 1997, CEO is a business intelligence infrastructure and communications
company featuring CREDITZTM, the first-to-market digital currency. CEO
is currently executing a ramp up of its system throughout 2001. The infrastructure
captures, stores and uses data to filter only relevant and meaningful
offers to customers and pay them for their purchases both online and offline.
CEO systems are designed for retailers, etailers, financial institutions,
loyalty, computer appliance and wireless companies.
Founded in 1976, CGI is the fifth largest independent information technology
services firm in North America, based on its headcount of more than 10,000
professionals. CGI's order backlog totals approximately US$5.3 billion
(CDN$8.2 billion) and its revenue run-rate is close to US$1 billion (CDN$1.5
billion). CGI provides end-to-end IT services and business solutions to
2,500 clients in the United States, Canada and more than 20 countries
around the world. CGI's shares are listed on the NYSE (GIB), as well
as on the TSE (GIB.A). They are included in the Toronto Stock Exchange's
TSE 300 index as well as the S&P/TSE Canadian Information Technology