Consumers are increasingly transacting digitally because it is convenient and easy. They use their mobile phones to shop and expect a superior experience along with immediate and relevant results. They also switch between phones, tablets and PCs and expect a seamless journey between touchpoints in a way that complements or enhances their in-store retail shopping experience. To address these new trends, traditional e-commerce is transforming to become omni-commerce Watch how CGI’s digital commerce and end-to-end services enable a seamless omni-channel experience.
