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Customer billing relationships (CBR)
Maximizing the total value of the customer
As the complexity of services continues to increase, so do requirements for managing the total customer relationship. Communications providers are continually challenged to grow revenue, control operating expenses and satisfy customers. Responding to these challenges demands a customer-centric business model. CBR, the BellSouth and CGI solution for customer billing relationship management, delivers this customer view.
Focusing on customer needs requires competitive offerings that attract new customers and promote loyalty with existing ones. By knowing the full value of your customers, you can then offer competitive rewards based on their total value and commitment to your organization. But, providing incentives to customers is not enough. You also must improve the complex and challenging process of administering their contracts.
CBR enables communications providers to:
- Identify the total value of customers in an enterprise customer view across multiple accounts, lines of business, geographies, systems and databases
- Provide incentives to customers with robust reward and penalty capabilities
- Administer and monitor the terms and conditions of contracts
CBR integrates with enterprise billing and customer care systems (such as retail, wholesale, wireless, and broadband) to provide converged reward and contract management solutions. As you add lines of business to your billing systems, an enterprise customer view gives you a valuable strategic advantage.
CGI has extensive systems integration experience and working with CBR and other critical applications to create a seamless, convergent customer care environment.
CBR is a proven solution at providers such as BellSouth and SBC.
Enterprise-wide benefits
- Increase revenue by attracting new customers and expanding business with existing customers
- Protect existing revenue through increased customer satisfaction and retention
- Increase productivity of account representatives
- Maximize legacy system investments
- Minimize the impact of introducing new functionality
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