SurfStitch: An Online Retail Revolution
SurfStitch.com began in the backyard shed of one of its creators, with a small budget and a grand vision. SurfStitch was created to fill a purchasing void left by traditional surf shops. With access to all the major surf brands (including unique and hard-to-get labels), through a nationwide delivery service, SurfStitch provides shoppers the comfort of real time tracking of new purchases from its vast warehouse to clients’ doors.
The Challenge
Within three years,
SurfStitch has gone from working out of a backyard shed with two employees
selling surf gear from a 4,000 square meter warehouse with one hundred and
fifty employees.
Annual sales are at $30M and doubling every year. To handle this rapid growth, the online retailer needed to control the increased volume while managing inventory and shipping logistics. SurfStitch’s shopping experience was integral to its business as it guaranteed that customers have a user friendly, searchable and personalized experience to keep them satisfied and build repeat business.
How CGI
Helped
SurfStitch partnered
with CGI for systems integration, implementation and configuration of the
Oracle ATG ecommerce solution with SurfStitch’s back end systems (including
inventory management, warehouse processing, payment integrations, faceted
navigation, click to call click to chat and customer service modules).
Oracle ATG Commerce creates a compelling and personalized online experience for consumers to research, shop, buy and manage their accounts thereby increasing conversion rates and order sizes. By adding the Oracle ATG Commerce solution, SurfStitch now has access to tools directly controlling the management and display of its products, prices, promotions, and content.
The Results
SurfStitch’s
redesigned e-commerce website gets the right product in the right view to the
right people. This has enabled the company to add over 215 brands and 20,000
products to their site. Other benefits include:
- Integration with the warehouse allows for orders to ship within 24 hours
- Inventory management ensures they only sell what is in stock
- Increase search engine optimization (SEO) ranking
- System scalability allows for increased growth
The bottom line: With CGI’s system integration of the Oracle ATG Commerce solution, SurfStitch is able to grow quickly and adapt to the marketplace and consumer needs.
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